First up Drake dropped the Take Care viddy with Rihanna. It’s kind of a slow video with no real meaning, just abstract images like a bull, and snow covered mountain. I do see the blue jay in there, which is a nice subtle way to symbolize Toronto.
At the same time, Drake dropped HYFR video in which he re-enacts his bar mitzvah. Now when I first heard he was going for this concept, I was like WTF, this is weird. After watching the video, Drake completely gets it now. His video prior to this weren’t good at all, it seems like instead of trying to be weird or different, he should have just focused on being unique. All great art is unique and takes risks. Drake definitively did that here.